How SAP Sales & Service Cloud Revolutionized SAMES Customer Relationship Management.

Client: SAMES Service: SAP Service

Notion Edge

Sames

Sames provides services and equipment for the application of liquid and powder paints, adhesives and sealants to bond, protect and embellish all types of surfaces. They offer solutions at the cutting edge of technological innovation, serving the industrial efficiency of the most demanding customers, and respecting the environment.

Founded in Meylan in 1947, SAMES is the world leader in precision spraying technology, serving customers in over 27 countries across five continents. With a turnover exceeding €200 million, the company invests 4% of its revenue in research and development, demonstrating a commitment to innovation. SAMES is a member of EXEL Industries, a leading French industrial group and a top 5 ETI patent filer.

To support its growth and enhance customer relationships, SAMES invested in SAP Sales & Service Cloud, a powerful and scalable solution implemented by Notion Edge. This new tool has enabled the company to streamline its processes and improve the customer experience.

 

Notion Edge

Challenges & Goals

  • Complete rework of the SAP Sales & Service Cloud project implementation​
  • Implement a solution implicating the overall Sames partners ecosystem to develop business by identifying new markets and opportunities​.
  • Transform existing business model to servitization​
  • Aquire and exploit customer data to optimise customer interactions ​
  • mplement a mobile and easy to use solution to save time and optimise the overall end to end process by using Outlook and Teams integration​
  • Digitalize customer relationship and automatize CRM process​
  • Innovation : Manage IoT of installed customer equipments

Results

  • CORE solution deployed in 6 months across 8 BUs with a very high level of adoption (200+ users)​
  • Improvement of internal & external collaboration (Distributors / resellers)​
  • Optimization of the sales visit planning process.​
  • Better follow-up of leads and improvement of customer relationships especially with indirect customers (Partners, resellers,...).​
  • Better visibility on CRM activity provided to management: sales, marketing, customer service, thanks to the implementation of a dashboard​.
  • Integration of external data into the CRM to make the information sent to the sales force more reliable​
Notion Edge

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