CIMAT
Ciments de l’Atlas ( CIMAT), a Moroccan company, produces and develops high-quality cements and ready-mix concrete, establishing itself as a leading national cement operator. From the outset of operations at its Ben Ahmed and Béni Mellal plants, the company has been committed to contributing to Morocco’s economic, social, and human development.
With over 10 years of industry experience and a strong focus on sustainable development, CIMAT has risen to become a national leader in the production of cement and ready-mix concrete. The company ensures widespread presence throughout the territory with its 2 integrated cement plants, 2 distribution platforms, and 7 concrete batching plants.
Our SAP Commerce Cloud integrated with SAP Sales Cloud has enabled them to improve the customer experience of their business.

Challenges & Goals
Implement a B2B customer portal integrated with SAP Sales Cloud:
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Contracts management
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Online products catalog and ordering
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End to end process management (from order to delivery)
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Drivers and truck fleet management
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Claims management
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AI products suggestion
Result
- Project realized out in 6 months on 2 BUs (Morocco & France)
- SAP ECC / SAP Commerce Cloud / SAP Sales Cloud integration
- Strong adoption of the solution by users but also by customers
- Significant increase in turnover
- Significant improvement of operational processes through digitalization
- Better monitoring of customer complaints and overall improvement in customer satisfaction
- Disappearance of order entry errors