Transgourmet
Transgourmet France is the French subsidiary of the European Transgourmet Holding group, which is 100% owned by the Swiss Coop group. The Transgourmet France group is a major national player in the delivered distribution of food and hygiene products for restaurant and bakery professionals.
A leader in the food wholesale sector, the Transgourmet France group is unique in its extensive range of ambient, fresh, frozen and hygiene products. The group is a leader in delivered sales, and also operates a cash & carry business in Alsace.
More than 1.7 billion euros in turnover , 68 000 customers throughout France and more than 3,000 employees. Nearly 45 warehouses throughout France.
Thanks to SAP Sales & Service Cloud, they have achieved optimized processes and enhanced customer relationship management.

Challenges & Goals
-
Replace the outdated CRM system with a modern solution.
-
Expand the customer base by building a database of qualified leads.
-
Enhance the process and follow-up for managing prospects.
-
Strengthen customer development and retention.
-
Boost operational efficiency
Result
- Implementation of a fully integrated lead, prospect, and customer lifecycle management system, where automation reduces processes from days to minutes
- Overhaul of existing processes to streamline and enhance efficiency
- Simplified maintenance by establishing the CRM as the single source of truth for prospect and customer data
- Up to 850 daily users leveraging the solution