Transgourmet strengthens customer engagement with SAP Sales & Service Cloud's CRM.

Client: Transgourmet Service: SAP Service

Notion Edge

Transgourmet

Transgourmet France is the French subsidiary of the European Transgourmet Holding group, which is 100% owned by the Swiss Coop group. The Transgourmet France group is a major national player in the delivered distribution of food and hygiene products for restaurant and bakery professionals.

A leader in the food wholesale sector, the Transgourmet France group is unique in its extensive range of ambient, fresh, frozen and hygiene products. The group is a leader in delivered sales, and also operates a cash & carry business in Alsace.

More than 1.7 billion euros in turnover , 68 000 customers throughout France and more than 3,000 employees. Nearly 45 warehouses throughout France.

Thanks to SAP Sales & Service Cloud, they have achieved optimized processes and enhanced customer relationship management.

 

Notion Edge

Challenges & Goals

  • Replace the outdated CRM system with a modern solution.​
  • Expand the customer base by building a database of qualified leads.​
  • Enhance the process and follow-up for managing prospects.​
  • Strengthen customer development and retention.​
  • Boost operational efficiency

Result

  • Implementation of a fully integrated lead, prospect, and customer lifecycle management system, where automation reduces processes from days to minutes
  • Overhaul of existing processes to streamline and enhance efficiency​
  • Simplified maintenance by establishing the CRM as the single source of truth for prospect and customer data​
  • Up to 850 daily users leveraging the solution
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