BMI
Monier BMI France is the sole manufacturer in France with expertise in both clay and concrete roof tiles. They offer complete, easily installed systems—comprising clay or concrete tiles, components, and underlayment—tailored to meet specific project requirements. All system elements are designed for optimal durability and performance, regardless of the tile selection.
The BMI Group has been manufacturing concrete roof tiles in over 29 countries and 71 plants since 1919. A guarantee of quality and a century-old heritage, concrete roof tiles are an integral part of the BMI Group’s DNA, supported by high-performance industrial sites and recognized expertise.
With 128 production facilities, including 10 in France, the BMI Group offers comprehensive expertise in innovation and services.
In a move to enhance customer experience and improve customer satisfaction, the BMI Group has adopted SAP Sales & Service Cloud as its CRM solution. This platform has enabled seamless information sharing and collaboration among different departments.

Challenges & Goals
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Harmonize sales process across the organization to facilitate mergers and acquisitions, and integrations
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Facilitate IT landscape and Infrastructure by implementing a unique, robust, and powerful CRM solution
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Structure and automatize sales & marketing processes to improve sales efficiency and customers relationship by deploying a System Core Model
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Improve master data management
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Standardize customer complaints management
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Reduce customer requests and disputes processing time
Results
- SAP Sales & Service Cloud deployed in France, UK Ireland, Nordics and Poland (+150 Sales Reps)
- Centralized data-model, products, customers and contacts across the organization
- Improved cross-department collaboration with Google integration
- Global and complete Lead to Cash process managed in SAP, from lead management in SAP Sales & Service Cloud to Cash collection in SAP S/4 Hana, including Manufacturing and Quality processes
- Improved interaction between Sales Rep (Direct and Indirect)
- Shared digitalized documents inside the solution (Visits reports, Pictures, Court decisions, Insurance requests )
- Improved monitoring of calls for tenders